Communication Professional Job Requirement #1: Ability to Adapt

The one thing constant is change.  It is apparent in the field of communications with the advances in technology and how information is being distributed.  With new communication devices and multiple internet platforms being developed several times a year, professionals in the information industry must possess a basic understanding of new technologies.  Without the ability to adapt to the onslaught of new industry practices some companies may fall by the wayside.  Among companies currently facing or anticipating a skills shortage, 66 percent anticipate a loss of business to competitors, 64 percent face a loss of revenue, 59 percent face eroding customer satisfaction and 53 percent say they will face a delay in developing new products or services (Accenture, 2013).

Communicators must be proactive in their careers by participating in new media.  Companies will review how active a social media specialist claims to be by browsing their current profiles.  Without a cyber footprint communication professionals will more then likely be lost in the shuffle of other ordinary candidates.  New technologies need to be tested, they are essential for productivity and must be utilized properly because the technology themselves are specific to information and communication endeavors (Hare, n.d.).  Technology has changed the way we communicate and we as professional communicators must have the ability to adapt with these changes.

References:

Accenture.  (2013).  Accenture 2013 Skills and Employment Trends Survey: Perspectives on         Training.  Retrieved from     http://www.accenture.com/SiteCollectionDocuments/PDF/Accenture-2013-Skills-And-    Employment-Trends-Survey-Perspectives-On-Training.pdf

Hare, C.  ().  New technologies and the education of information professionals.  Retrieved from http://campus.usal.es/~teoriaeducacion/rev_numero_02/n2_art_hare.htm#Destino_06

Images: http://www.census.gov/hhes/socdemo/education/data/acs/infographics/communications.html