The role of a communication professional entails engagement. In attempting to engage with the public interesting content must be created. To gain an audience you must utilize the tools on social media platforms to construct an effective outreach model. Online communication conceptualizes human uses of the Internet by examining what people are doing with technology, socially and communicatively (Cairncross, 2001). Using Google Analytics and other tracking software to rate your engagement campaigns will give you greater insight on what is keeping your readers interested.
Using trending hashtags and commenting on other interesting post will highlight your effort to interact (Reid, 2012). Audiences repost and share comments that are funny and interesting the most (Roger, 2013) so it is important for communication professionals to stay aware of what is going on in society as well as how people are sharing interesting news. Take risk and try new styles of marketing that are innovative and ethically sound. These risk are a gamble but one post could go viral so putting in the effort could definitely pay off.
References:
Cairncross, F. (2001). The death of distance: how the communications revolution is changing our lives - distance isn't what it used to be. Retrieved from http://books.google.com/books?hl=en&lr=&id=brOQAgAAQBAJ&oi=fnd&pg=PP1&dq=culture+and+communication+changes+with+technology&ots=b8Lz83PqiN&sig=gLwZaOfUE0EUA5c3orIlCEBtOww#v=onepage&q=culture%20and%20communication%20changes%20with%20technology&f=false
Reid, B. (2012). The 10 skills modern communicators have (or need to get). Retrieved from http://blog.wcgworld.com/2012/05/the-10-skills-modern-communicators-have-or-need-to-get
Roger, K. (2013, February 19). Integration of push marketing campaigns into social media. Social Media Today. Retrieved from http://socialmediatoday.com/freelancewriter/1247226/squeezing-pull-marketing- campaigns-social-media.
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