Green Energy Campaigns

Advancing technology has improved every industry from 3G to 4G smart phones to hybrid cars that are more efficient on gas, its not surprising that these technologies are helping with sustainable energy as well.  Green Energy campaigns educated and informed the public of the earth's health status.  In 2003 a global warming initiative was launched to educate and develop renewable energy sources (Pierce, Steel & Warner, 2011) that are now being implemented for today's use.  Some of these sources utilized military technology with domestic farmers needs developing agricultural drones (Anderson, 2014).  With fossil fuels accounting for 80% of the United States global pollution (Greenpeace, 2014) and scientist tracking extreme weather and sea level rises mass media was used as the resource in transmitting immediate attention to this matter.

When politicians began to campaign on green energy, society took notice, it resulted in shifting cultural views on worldwide sustainable energy strategies.  Current technology can produce wind, solar and geothermal energy sources to provide 96% electricity and 98% heating utility demand (Greenpeace, 2014).  With the advancements in big data software and unprecedented forecast accuracy wind power and solar power grids are being utilized by utility companies (Bullis, 2014).  Overall, mass media campaigns have reached a large audience that have allowed renewable energy advocates to influence the world to actively use new technologies to push social change.  Cultural expectations in today's mass media is socially conscientious and knows that social media can impact world decisions.

References:

Anderson, C. (2014). Agricultural drones.  Retrieved from http://www.technologyreview.com/featuredstory/526491/agricultural-drones/

Bullis, K. (2014). Smart wind and solar power.  Retrieved from http://www.technologyreview.com/featuredstory/526541/smart-wind-and-solar-power/

Greenpeace. (2014). Stop global warming: energy [r]evolution.  Retrieved from http://www.greenpeace.org/usa/en/campaigns/global-warming-and-energy/

Pierce, J., Steel, B. & Warner, R.  (2011). Cultural considerations in alternative energy development: an oregon and washington case study.  Retrieve from http://epi.boisestate.edu/media/8382/4_brent%20steel%20%28paper%29_cultural%20considerations%20in%20alternative%20energy%20development,%20an%20oregon%20and%20washington%20case%20study.pdf

Images:

http://www.moneycrashers.com/green-energy-technologies-solutions-home-improvement/