Saturday, October 18, 2014

New Age Entertainment


I can still remember a time when I actually had to get up to turn my television channels.  Hopefully that is not disclosing how old I am but my children seriously asked me if there were color tv's in my day.  New millennium youths can't relate to the four channel, non-remote, non-streaming tv of the past.  YouTube is the go-to for the majority of my kids entertainment.  I have not invested in the nice quality digital tv's (DTV) that are now so popular but I do consume my entertainment differently then I did when I was an adolescent.  The technology advancements in mass media has changed the way society accesses their entertainment.

My walk-man has been updated to an ipod, I listen to Pandora rather then the radio and I use my ROKU (on-demand programming) to view my favorite shows and movies.  I can participate on social media through my phone and I use my laptop for work.  These new elements of communication have conveniently changed the way Americans consume entertainment (Curtis, 2012).  There are new platforms that are emerging such as more use in cloud computing, multimedia 3D entertainment and IoT connectivity (IEEE, 2013).  The cultural shifts of today are motivated by new technologies and new age entertainment will continue to form innovative creators who utilize all available platforms.

References:
Curtis, A. (2012).  Mass media influence on society.  Mass Communication Department.
University of North Carolina at Pembroke 910.521.6616
http://www2.uncp.edu/home/acurtis/Courses/ResourcesForCourses/Media&Society/MassMediaInfluenceOnSociety.html

IEEE Computer Society.  (2012).  13 Technology Trends for 2013.  Retrieved from http://www.computer.org/portal/web/pressroom/IEEE-Computer-Society-Announces-13-Technology-Trends-for-2013

Images:
http://www.onlinemarketing-trends.com/search/label/media%20trends

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